Freelance journalist, blogger, content writer.
Delivering copy, SEO, conversion copy, PPC and other persuasive techniques.
Launched Toronto Marketing Network. The concept: To pitch for client work by mixing and matching freelancer skill sets to suit client needs.
At FCB Global and Proximity I worked on big brand briefs with massive budgets. At Spotzer Media Group, Walden Design and Express Writers I delivered digital content including SEO, PPC, A/B testing, analytics, conversion copy and more. Finally, at Lime Advertising I got a chance to combine my love of big brand creative and digital optimization.
Working in the SaaS industry allows me to combine my knowledge of UX/UI, conversion copy, analytics and SEO with my creative talents and processes.
I’ve been fortunate enough to be part of and lead many big projects that have helped FreshBooks grow and thrive in a very competitive accounting software space.
I aspire to keep learning and growing as new technology shapes the way people consume and interact with content. As a manager of creatives, my goal is to continuously provide guidance as well as opportunities for growth, learning and networking.