Melba Toast – Romance Novel

Description

Melba Toast is not an exciting product and needed a fresh angle in a competitive space. Melba was personified and turned into the protagonist in a cheesy romance novel series. Melba’s associating characters, named after toppings, were constantly tempting her and fighting for her attention.

My part of the project

  • Concept
  • Storylines & Copy
  • Design Concept
  • Art Sourcing