Melba Toast – Romance Novel
Description
Melba Toast is not an exciting product and needed a fresh angle in a competitive space. Melba was personified and turned into the protagonist in a cheesy romance novel series. Melba’s associating characters, named after toppings, were constantly tempting her and fighting for her attention.
My part of the project
- Concept
- Storylines & Copy
- Design Concept
- Art Sourcing