Thomson Rogers LLP – Bike Safety Evolution


Thomson Rogers identified an increase in cases related to bicycle injuries in Toronto and needed a campaign to draw attention to the problem. This campaign draws attention to the fact that everyone was a cyclist at some point in the hopes drivers will understand the point of view of cyclists. The message also draws attention to the reality that Toronto roads aren’t safe for cyclists.

My part of the project

  • Overall Concept
  • Specific Design Concepts
  • Copy
  • Digital Features